3 great business reasons to hire a freelance writer

3 great business reasons to hire a freelance writer

When you heard the phrase “freelance writer,” what comes to mind? A dreamy-eyed English major writing poems in a coffee shop? A tortured artist who insists on using an antique typewriter and can’t make rent?

Movies and TV sitcoms have been recycling this same character over and over for years: The beleaguered, hot-mess writer who can barely keep her life together and doesn’t understand a thing about basic business.

The real tragedy is what happens when business professionals accept this lazy trope as a realistic depiction: They miss out on what a freelance writer can do for their business.

A freelance writer is not just a creative asset; she is a business asset. Good freelance writers are strategic thinkers who can help you connect with your customers and communicate the value of your brand. You can reap significant benefits by hiring a freelance writer. Let’s talk about a few of them.

You can save tons of time by hiring a freelance writer.

When you hire a freelance writer, you’re buying back a finite resource: Your time. You can use that time to advance other parts of your business and tackle the projects you’ve been putting off.

Here’s an example: Scott co-founded a web and marketing company with a friend. Scott is a writer himself—it’s one of many hats he wears at his company. But with so many leadership responsibilities, he needed to get something off his plate.

Every month, Scott was on the hook to write a set of 500-word articles for a client. He decided to hire a freelance writer to do the writing for him, which freed up 15-20 hours of his time—every month.

Scott experienced record productivity that first month and every month thereafter. He spent many successful years in sales before he started his company, so he used all that extra time to focus on business development and high-level strategy. He won new clients and increased the size of several existing accounts as a result.

A freelance writer can boost your team’s capacity and content production volume.

During a check-in meeting, Scott and the freelance writer were chatting about the articles she was now writing for him. While comparing notes about their writing processes, Scott made an important discovery: His freelance writer was fast. She could turn around content much more quickly than he realized—and produce more in a shorter period of time.

Scott immediately saw this as a great opportunity. This freelance writer had the capacity to take on a lot more client work than Scott could handle on his own. He also learned that she had some specialty skills and experience, which meant the company suddenly had more human capital. With her on board, Scott could take on more clients—and sell them additional services.

Of course, hiring a freelance writer doesn’t mean outsourcing every word your team produces. You could be a great writer, like Scott, and have several more on your team. But if you’re splitting your time between writing and a bunch of other responsibilities, you may find yourself with more great content ideas than you have time to actually write.

That’s where a freelance writer can help you. A freelance writer can dust off those neglected ideas and bring them to life for you. A freelance writer can also bring a fresh perspective or a different skillset, diversifying your team’s overall capabilities. As a result, your team’s total output is much greater.

By hiring a freelance writer, you can expand your team without having to deal with payroll taxes and other hassles.

Human resources are expensive. It’s not just the salary: There’s health benefits, a 401k match, payroll taxes, and a heap of other expenses to consider. Employees need computers, phones, desks, uniforms, and more. And the hiring process almost always takes more time and money than expected.

Scott sidestepped all those extra costs by hiring a freelance writer instead of a full-time employee. All he had to pay was a fair rate for her work. She handled everything else independently.

Hiring a freelance writer is a great way to grow your team without the sticker shock of a full-time employee. Freelance writers handle their own equipment, taxes, and investments, so you’re just responsible for their fee. Every freelance writer bills differently, but a good one will work with you to figure out what’s best for your company, whether that’s a flat fee, an hourly rate, or a set monthly retainer payment.

So here’s the punchline.

You may have guessed it already: This is a real case study. Scott is a fake name, but he is a real person. In fact, he’s one of my clients. And the freelance writer is me.

What I’ve shared here are very real examples of how hiring a freelance writer can lead to better business. You can grow your company’s service portfolio and buy back your time—without having to go through the rigmarole of hiring or adding a role you didn’t budget for.

Did Scott’s story catch your attention? Drop me a line and let’s talk about how hiring a freelance writer—me—can benefit your business.

4 Pandemic Purchases I Love A Year Later — & 3 I Regret

4 Pandemic Purchases I Love A Year Later — & 3 I Regret

Instagram will have you believe I am one of those insufferable Pollyannas who actually picked up some new skills during the pandemic instead of just languishing in existential dread. And while that’s partially true – I’m now a solid B-minus student at royal icing sugar cookies and I made this giant snowflake marquee – I did not tell my followers just how much time I spent burying my emotions in a ThredUp scroll. That website claimed a truly shocking number of my waking hours in 2020 for reasons I can’t explain. Was it the thrill of the chase? Nostalgia for snappy little wrap dresses after weeks of nothing but hoodie-and-leggings combos? The numb comfort of free shipping? We may never know. All I do know is that this weird coping mechanism is responsible for many of the items on this list of the best and worst things I bought during the pandemic.

Read the full article on The Financial Diet.

A Room-By-Room Guide To Cleaning Every Filthy Thing In Your Home

A Room-By-Room Guide To Cleaning Every Filthy Thing In Your Home

The first time I ever felt like a real, genuine adult was not the moment I signed my first lease or chose my first 401(k) allocation or did my taxes. These were all required of me, so they lacked the sheen of chosen responsibility. Nope, the first time I felt like I had truly become a grown-up was the moment I found myself on my hands and knees on the floor of my bathroom, scrubbing the floor of my bathtub — even though I wasn’t expecting company.

No one was making me clean my tub. No one else ever used it. I could’ve let the scum build up as long as I could tolerate it and beyond, with virtually no consequences. I could’ve half-assed the job and sprayed the floor with some generic bathroom cleaner and let the showerhead wash it away. But my 22-year-old self chose to scrub it down as soon as I saw the slightest hint of pink buildup on the side of the tub, and I felt about as smug as one can feel while wearing a ratty t-shirt, hand-me-down basketball shorts from my brother, and hot pink rubber gloves on a Friday night.

If you’re reading this, I’m guessing you’ve experienced a similar moment or are in pursuit of your own adulthood benchmark. Now that I’m about to turn thirty, I’ve learned enough about keeping a home clean that I feel entitled to pass on my knowledge to the next generation of grown-ups. Let’s take it room by room. Just do yourself a favor and buy some good rubber gloves first. It really does make this whole process much more palatable. 

Read the full article on The Financial Diet.

Tristone Flowtech Group finds success and flexibility by partnering with Smithers around the world

Tristone Flowtech Group finds success and flexibility by partnering with Smithers around the world

With expertise in flow technology solutions in the automotive industry, Tristone delivers innovations in the fields of engine battery cooling and air charge, focused on quality and sustainability and supported by a customer-oriented organization. The team at Tristone strives to develop great products and bring them to market in sync with their customers’ traditional, electric, and hybrid vehicle launches, which requires the ability to test to specification with high accuracy and punctuality. When Tristone needed to supplement its global testing capacity and expertise in order to meet the needs of a highly demanding industry, it turned to Smithers.

Read the full article from Smithers.

The $250 Purchase That Has Been Essential To My Happiness

The $250 Purchase That Has Been Essential To My Happiness

I moved to northeast Ohio in 2013, and I was surprised to discover that the area is very kayakable. The Cuyahoga River runs through Cleveland, Akron, and Cuyahoga Valley National Park, and we’re surrounded by paddle-friendly lakes of all sizes. So it wasn’t really a surprise when, in 2015, all my friends started buying kayaks. Pretty soon, there was a small fleet of kayaks heading out every weekend.

I didn’t jump on the bandwagon at first. It felt impractical and expensive, and I had no idea how I’d manage to store a 10-foot boat in my tiny apartment. So I looked on from afar, trying to ignore my desire to join the fun and relive my childhood summers spent paddling around the little lake near our cabin in northern Minnesota. Then, on Memorial Day of 2016, my friend Stacey was out of town and offered up her kayak for anyone who wanted to borrow it. I spent the afternoon paddling around Portage Lakes with a few friends, feeling so happy I thought I’d burst. Before we returned to dry land, I’d made my decision. I was buying one. I Googled sales on the drive back, begged a friend with a big car to drive me to Dick’s, and brought home my very own kayak that same day.

I’d be lying to you if I said that kayak wasn’t kind of an impulse purchase. I didn’t plan for it, I didn’t save up for it, and I had to get pretty creative when it came to storing it. But it’s clear to me now that my kayak remains one of my best investments.

Read the full article on The Financial Diet.

Exactly How I Use Excel Formulas To Make Super-Quick Changes To My Budget

Exactly How I Use Excel Formulas To Make Super-Quick Changes To My Budget

TFD is all about making personal finance as simple and accessible as possible, and finding a system that works for you. And while I love simplicity as much as the next person, I also really like tinkering with data and formulas. Lady in the streets, freak in the spreadsheets, as the t-shirt says. I spent a few hours fussing over rows and columns in a coffee shop before creating a self-calculating Excel system that lets me break down all my expenses and see, in real time, exactly how an adjustment in one category impacts my overall budget.

With this setup, you can plug in your own numbers and start experimenting with how you want your money to work for you.

Read the full article on The Financial Diet.